Caitlin Cullen
Levi's Made & Crafted
Project: F/W Campaign
Deliverables: Content Strategy, Connected TV, and Social Content (Instagram, Facebook, and YouTube)
For their Fall/Winter campaign, Levi’s Made & Crafted wanted to differentiate themselves from Levi’s mainline, and create an elevated and story-first campaign. Based on that direction, we developed a content strategy and creative approach that was based around the theme of connection. Focused on the prolific Japanese writer Kunichi Nomura, the project followed his journey as he traveled around New York connecting with his creative community and showcasing Levi’s Fall/Winter collection.
The campaign rolled out on Instagram, Facebook, YouTube, across in-store displays, print, and web.
Results: +40% increase in engagement rate and a +37% increase in website click-through
Masami Hosono | shot by: Peter Sutherland
shot by: Peter Sutherland
Kunichi Nomura | shot by: Peter Sutherland
shot by: Peter Sutherland
Brett Robinson | shot by: Peter Sutherland
shot by: Peter Sutherland
shot by: Peter Sutherland
Tinder Swipe City
Deliverables: YouTube Long-Form Series Content
To help build out the Tinder cinematic universe, we created Tinder Swipe City, a long-form YouTube series where people explore their city via Tinder dates. Content was shot on location in Toronto, Chicago, and Los Angeles.
Dose
Project: Always On Social
Deliverables: Content Strategy, Social Content Creation (Instagram, TikTok, YouTube, Facebook)
Dose set out to elevate its social presence and connect with audiences in a meaningful way. To achieve this, our first step was to design a cohesive social and influencer strategy that would engage users and grow brand awareness. We developed a series of content initiatives including "Dose on the Street," "Daily Rituals," and "Sit Down with Dose"—each tailored to bring the brand's story to life, educate on liver health, and inspire daily wellness habits. Alongside creative content development, we revamped performance reporting, enabling the team to adapt and respond quickly. health.
Results: +32% engagement and +15% in CTR
GoodPop x Smart Sweets
Project: GoodPop and Smart Sweets Sourmelon Pop Bite
Deliverables: Content Strategy, Social Content Creation (Instagram, TikTok, YouTube)
To launch GoodPop x Smart Sweets' limited-time Sourmelon Frozen Pop bites, we developed a series of assets to tease the product and build excitement on launch day. The product was also supported with a variety of content partnerships from Gen Z-focused creators.
Meta
Project: @wetheculture
Deliverables: Content Strategy, Social Content Creation (Instagram and Facebook)
To help amplify the voices of Black creators, Meta wanted to launch a new program that focused on the stories and craft of Black creators on their platforms. For this project, our first step was to develop the strategic platform for the program, the fundamental messaging and brand look that would drive all content creation. After that, we generated a list of 30 creators, and developed our first batch of video assets that rolled out across Instagram and Facebook.
Results: +10,000 followers on Instagram and +15,000 followers on Facebook in the month after launch.
American Advertising Awards
Social Media - Campaign
Hanna Andersson
Project: Always on Social
Deliverables: Content Strategy, Social Content Creation (Instagram, Facebook, Pinterest, Facebook Group, and TikTok), Content Creator Partnerships
To help Hanna Andersson grow brand awareness and revenue, I developed a multi-channel content strategy that showcased the brand’s unique positioning and products. In addition to the brand’s existing social channels, I launched their TikTok account, which showcased the brand to MomTok, driving significant engagement and click-through.
Results: +15,000 followers on TikTok, 3.2 million video views on TikTok, and a +32% click-through
Tinder
Project: Put Yourself Out There
Deliverables: Social Strategy & Content Creation
You can still find connection, even if it’s online. Based on that idea, we created the “Put Yourself Out There” Challenge, which allowed consumers to focus on the small things they could control - like their Tinder bio. Launching with Megan thee Stallion on Instagram, consumers were challenged to re-draft their Tinder bio, reflecting their authentic self, and posting a screenshot on social media with #PYOTChallenge.
Results: 800 million impressions, 15,000 submissions
Telly Awards, Silver
Campaign: Diversity & Inclusion in Branded Content
GoodPop Fruit Sours
Deliverables: Instagram, TikTok, YouTube
GoodPop wanted to launch its new Fruit Sours product aimed at connecting with Gen Z audiences. To do this, we developed a launch video and supporting creator assets focused on creativity and GenZ partners. Developed in partnership with Swng Productions in Austin, TX.
shot by: Swng Productions
shot by: Swng Productions
Hero Video | shot by: Swng Productions
@alexseyreyes
shot by: Swng Productions
shot by: Swng Productions
@lexieshoaibi
@anisainside
Wldkat Skincare
Project: Brand Launch Campaign
Deliverables: Launch Film & Social Content
Wldkat Skincare was set to launch in 2020, then a global pandemic hit the world. Instead of delaying their plans, we created a comprehensive campaign that allowed the brand to seize the moment, and join the conversation.
Telly Awards, Bronze
Campaign: Business-to-Consumer
shot by: @irrisrray
shot by: @brandiewed
shot by: @laurencephilomene
shot by: @clairameli
Merrell
Project: TikTok Social Content
Deliverables: TikTok Video Assets
Merrell needed a suite of video content to support the launch of their new hydro moc shoe. The content needed to target GenZ, and feel native to the TikTok platform, so we created a series of TikTok videos that naturally incorporated the hydro moc shoe.
Geocaching in LA | 3.1M views
Making Music | 568.2k views
Making Memories | 323.6k views
Flower Pressing | 8.9M views
LG Electronics
Project: Life's Good Brand Film
Deliverables: Long-form YouTube Content
To showcase the power of creativity and positivity, LG launched the "#LifeisGood #LifeisGoodFilm" project—a film capturing young creatives sharing their personal perspectives on life, passion, and purpose. With the message of "Life's Good," we sought to highlight how these individuals use their platforms to spread positivity and uplift others. Directed and narrated by Amelia Conway, the film was a celebration of resilience and creative expression, produced entirely through remote and pre-recorded content.
Results: 5.7 million views on the launch film